Friday 17 January 2014

Factors Behind Live Chat Service and Software Increasing Popularity

While searching on the World Wide Web, you can have a treasure trove of information about the benefits of live chat service, because the more you explore it; the more likely you are to learn about its usefulness for your online business. Here you are going to learn about the factors behind live chat’s tremendous popularity in the e-commerce sector.



Economical to Purchase

Live chat software is equally affordable for small, medium and large size of businesses of all types. The affordable price of live chat software is one of the biggest factors for its recurrent purchase.

Sufficient Trial Period

Another appealing factor that has increased live chat software’s sales and usability is ‘its sufficient trial period. Nowadays, most of the chat software providers are offering 30-day trial period that is more than enough to judge a software’s efficiency. The long trial period is useful in various ways because not only it increases customers’ satisfaction and trust level but also makes retailers used to of this chat application on their websites.

Easy to Install

What if chat software would follow complicated procedures to be installed? Certainly! It would raise many other concerns and the hassle of complex installation procedures would inhibit entrepreneurs to make it an integral part of their websites. This is the reason that most of the chat software in the market, take a few simple steps to get installed.

Easy Customization

Every online business, brand and website specifies its design, needs and requirements; therefore, you need chat software that can be easily customized according to your needs. Thus, the easy customization is also one of the most valuable factors behind live chat’s tremendous popularity.

Equally Useful for All Websites

Live chat software is highly versatile to be incorporated in any website. No matter, you want to incorporate in your retail, NGO, Health, Education, Real Estate or any other website -- it is equally useful for all, for its high customization. This is the reason that it has been made a ‘must have’ part of every website.

Customer Privacy

Live chat is also useful in a way that it helps you create a useful user experience on your website by helping you maintain visitors’ privacy policy. No doubt, its IP tracking feature helps you checking the volume of customers, who use live support on your website but that does not affect an individual client’s privacy in any way.


These factors so far have been the primary drivers behind live chat solution increasing popularity and you may explore more in the upcoming year.