Monday 18 February 2013

How Live Chat Software Eases Checkout Process During Online Shopping?

 
The more rampantly online business is making the progress, the more ubiquitous challenges it is facing due to tough marketing competition.  One of the biggest challenges which online retailers are going through these days is ‘Shopping Cart Abandonment’.  Although,  there are a number of reasons for the online shoppers to abandon their shopping baskets but here the focus is on how the ‘Checkout Process’ becomes a factor for visitors to leave a page before making a purchase and in what ways Live Chat Software has helped solving the issue.
Shopping cart abandonment rate statistics revealed that 11% of the online shoppers avoid the finish line while making a purchase due to complexity of check out process. Usually a checkout process is quite lengthy as it comprises of several subsets and covers many pages of the website. Therefore, customers find this process quite time-consuming and stressful ultimately causing them to switch to other easy options.  However, Live Support Software provides several choices at checkout to encourage customers to make a purchase. Given below are main concerns the customers express during checkout process and see how Live Chat Software helps fixing these issues.
  • A survey has shown that 73% of the customers want free shipping options at the check-out point. Using Live Support Software operators on your business website can guide customers in a better way about all available free-shipping options. 
  • Survey result has shown that 14% of the customers leave the page before completing transaction due to unavailability of ‘Guest Checkout Option’. At times it happens that companies try to get bulk of information from the online buyers before they complete a purchase, this could prove stressful resulting in losing the customer. However, the places, where it is necessary to gather information from the customers, live chat operators provide round the clock help by assisting shoppers in filling the forms. The survey has also shown that 60 % of online purchasers want to know an estimated or guaranteed delivery date at the checkout point for the products purchased.
Live Chat Software has helped online shoppers to understand the check-out process in an easy way, ultimately causing them to end a purchase successfully.

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