Online Florists can add Live Chat Software to website to deliver on Valentine’s Day

There is no feeling as special as receiving flowers at your doorsteps. Whether, it is Valentine’s Day or a special occasion, online floral boutiques can send fresh flowers on behalf of a customer hundreds of miles away from your home! Although Mother’s Day and Christmas are considered peak periods, online florists witness a tremendous hike in traffic to their websites on Valentine’s Day. In fact, this holiday is the most important time for fresh flower sales and according to Online MBA’s “The Economics of Valentine’s Day”, account for 40% of holiday dollar volumes. Online floral boutiques can add live chat software to website to increase visitor-to-customer conversion!

On Valentine’s Day 2012, Online MBA projected $1.8 billion would be spent upon flowers. According to from your flowers.com, 45% of florists sold mixed flowers while 42% sold red roses. Although, other colored roses, other flowers, and plants were consumer’s favorites, online floral boutiques also sold a variety of merchandise such as plush toys, chocolates, coffee, and spa gift baskets for this special occasion. Consumers placed orders for delivery services either through a local florist website or an order broker. These services differ in fees and delivery options. When a customer places an order with a local florist, they can expect a same-day delivery made by the company’s van and personnel and with an order broker, they hire a third party agent to transfer an order to an affiliated local florist. 

Given the range of products upon an online florist’s website, consumers can make informed purchase decisions with the help of live support software. When florists add live chat software to website, customer service representatives can proactively engage customers through live chat. Upon arrival, a guest is greeted and proffered assistance in real-time. A CSR uses live support software to gauge keyword searches, webpage duration and referral URL in order to proactively engage customers in a one-on-one conversation. This meaningful discussion helps a customer select the best product while having a complete understanding of the delivery and payment methods.