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| Live Chat Support Software aids you serve Better! |
Are you planning to make your first online purchase? Chances are that you might be searching for the right company to do business with. You can enter killer keywords in a search engine but the best way to learn about what’s out there is by searching on a social media platform. Once you follow a brand, you are able to get information about the products, prices, and policies easily. Social brand pages help customers learn a great deal without stepping into a physical store! While, brand pages are a good source of information, they do less than a satisfying job at delivering customer support functions. Leave it to live chat support software to assist customers!
Studies show companies that do not have a presence on social media networks have less substantial results. According to “Social Media: Raises the Stakes of Service”, customers judge a company over the quality of customer service they deliver. If they are satisfied, the general population tells 15 people of their good experience and they spend 13% more. If customers are unhappy with their experience, they tell 24 people. Once a company established presence on social media, everything changes! Companies which effectively handle social media users get much more in return. Satisfied users not only tell 42 people of their good experience, they also spend 21% more for excellent service. Vice verse, unsatisfied customers tell 53 people of their bad experience!
Studies show companies that do not have a presence on social media networks have less substantial results. According to “Social Media: Raises the Stakes of Service”, customers judge a company over the quality of customer service they deliver. If they are satisfied, the general population tells 15 people of their good experience and they spend 13% more. If customers are unhappy with their experience, they tell 24 people. Once a company established presence on social media, everything changes! Companies which effectively handle social media users get much more in return. Satisfied users not only tell 42 people of their good experience, they also spend 21% more for excellent service. Vice verse, unsatisfied customers tell 53 people of their bad experience!
Studies show 1 in 5 Americans have used social media networks such as
Facebook or Twitter to get a customer service response at least once in a
year. While, it is a good move to establish presence on a social media
page, what happens once customers enter your online store? Customers
will also have customer service expectations for your website. Although,
a good brand page will engage customers, live support software
will resolve any remaining quandaries! Live chat support software is an
online CRM application which is integrated on e-commerce websites. It
connects customers to a company chat representative through the use of
live chat technology.
What makes live chat a superior method of communication is that customers are answered back in real-time! It eliminates the waiting-period. Customers do not have to log onto any social media page to realize they have not been answered yet. Nor do they have to send a private message or write on the brand’s webpage to notify their question is still unanswered! When live support software is installed, a chat API window appears on the screen. As browsers go through the website, company chat representatives monitor their online behavior and contact them when they feel their help is required. As the speed of purchase is directly proportional to the time taken to resolve problems, e-retailers will especially find this pro-active approach useful.
What makes live chat a superior method of communication is that customers are answered back in real-time! It eliminates the waiting-period. Customers do not have to log onto any social media page to realize they have not been answered yet. Nor do they have to send a private message or write on the brand’s webpage to notify their question is still unanswered! When live support software is installed, a chat API window appears on the screen. As browsers go through the website, company chat representatives monitor their online behavior and contact them when they feel their help is required. As the speed of purchase is directly proportional to the time taken to resolve problems, e-retailers will especially find this pro-active approach useful.
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