Differentiate Your Web Business with Chat Support Software

Are you putting together your business website? Before you speak to your web developer, consider the advice of industry experts. Many such as the Small Business Authority believe business owners do not create a good web presence. They argue that customers make a split-second decision to stay on your webpage. You can influence their decision to learn more at your website with a blog, “About Us” page, and “Contact Us” page. These components answer questions such as “Who are you?” and “What do you do?” However, these elements are not enough to win customers. Differentiate your business with social media accounts and chat support software. Both can be used to maximize your website’s effectiveness. 

Part 1: Use Social Media Networks

All customers have come to expect online businesses to have a website and a social media page. Although, there are many networks to choose from, Facebook (35%) is the most popular choice. Other tools of the trade include LinkedIn (15%), Twitter (10%), blogs (8%), and You Tube (8%). Information graphic, “The Small Business Web” reveals 44% of small businesses used social media to grow their business in spring 2011. In fall 2010, this figure was at 39%. Why the growth in social media adoption? Business owners believe it can attract new customers, promote their brand, communicate company news, and keep in touch with existing customers. By doing some or all of these tasks, you can increase your website traffic.

Part 2: Connect with Chat Support Software

By installing live chat support software, you get a click-to-chat button and a chat API window on your website. Installation only takes five minutes. Once these elements go live, you can change the look and place it wherever it will be easier for your customers to reach you.

Live chat representatives are appointed on your behalf to establish a meaningful connection with website visitors. Before they commence chat, they are taught that every relationship is important. This is why they approach every prospect with warmth and a genuine interest to enhance their user experience. They can fulfill customer service requests around the clock and in various languages.

Live chat support software has a built-in web analytic feature which shows site usage and referral URL source. Operators instantly get a clue what visitors are looking for. They can send a proactive chat invitation to ask them strategic questions and resolve common search queries. As a result, these actions encourage prospects to come closer to the end of the conversion funnel.

What do you do to create a competitive edge?